Westfield USA

CIS Services recently completed the installation of over 200 new digital advertising screens at 17 of the United States Westfield Malls for Esprit Digital. The new super-slim freestanding 75” (LG) LCD replace their traditional paper-based advertising furniture incorporating the latest Cortex thermal and remote management technology, virtually eliminating physical maintenance visits.

The new displays have the ability to track consumers on their journey through each mall. This technology also extracts viewer intelligence when consumers are in close proximity to the screens, allowing advertisers to tailor their content to specifically target the right people, with the right message, at the right time.